I’d been wanting to start a new Blog for a while. But I was stuck on what to call it.
At first, I wanted to call it look both ways. That would make it both a reference to what we tell children, look both ways before you cross the street, and also to my belief that we need to look both to the past and to the future before deciding on the best course of action.
But the domain name was already taken.
Then I thought I’d call it synthetic thought. The idea being that we should, in our thinking, synthesize and bring together disparate ideas from a variety of knowledge areas and disciplines in order to draw conclusions. But the term is also used in Computer Science to refer to machine or artificial intelligence, almost the opposite of what I wanted to achieve.
So that didn’t feel right.
Then I thought, maybe I don’t need a name at all, at least not for now. I’ll stick it in a sub-directory of another domain I have and start posting content. Maybe a name will occur to me later. After all, how important is the name?
Labelling, these days, has gained so much importance that the label is often as important or more important than the content. It’s dressed up and called “branding”, but isn’t this an example of the emperor’s new clothes? The name is meant to be a symbol, a token, a more compact placeholder for the quality that stands behind the brand, not be the whole essence of the brand.
And so I decided to call this A Blog with No Name. Because I don’t want a clever, well-crafted name to overshadow the content.